Creative Ballance Case Study
Launch: January 11, 2024
Business: Creative Ballance Inc
Creative Ballance Inc by Mary Ellon is a wholesale supplier of nail products and accessories for notable nail brands like En Vogue, Profile Backstage for nail professionals and certified nail technicians. Mary Ellon, the founder is a brand ambassador to these brand, a nail techs educator and also host and attend event
During her FREE Strategy session, she explained how she needs a multipurpose website for her business’s necessary functionality not limited to eCommerce, Online Course, Events & Ticketing. Wix was looking good for her, as it has top notch ecommerce functionality and every other functionality added.
Challenges
It was straightforward. However, the products, designs, eCom optimizations and functionality was not in synergy on the previous store, we only had to move everything on the existing store to wix first then we started to put things together as necessary on wix. Incorporating all the aspect of the business together uniquely into a well optimized and converting store was also a challenge
Solution Approach: She has quite a number of products, over 500 so we had to use a third party app to make migration swift and without losing any data. With website planning, we effectively incorporated all the aspects of the business together in one grand website which was easy to browse for all her diverse visitors looking to shop, learn, get tickets and Consult.
Opportunity
Our Partnership led to a great enhancement of Creative Ballance inc online presence through a responsive store design, optimized for events & ticketing, online course, and consulting.
After partnering with us on a successful store design and optimization, we went further to implement custom SEO strategy that include keyword research, meta tags & descriptions, All Images Alt Texts, Product Descriptions, Structured data, Analytics etc
Services/Deliverables:
- Web Design (Wix Website Design)
- SEO (Onpage, Technical SEO)
- CRO (Conversion, eCommerce Optimization, Custom Functions)
- Content Marketing (Website Contents, Product Descriptions)
- Email Marketing (Email Campaigns)
Services/Deliverables:
- Web Design
- Search Engine Optimization
- Conversion Rate Optimization
- Content Marketing
- Email Marketing
Goals:
Set up a robust ecommerce store with optimizations that allow other arms of her business functionality, events, ticketing, online course
"I was very skeptical at first about switching to a different platform but Isaiah went above and beyond to build my confidence and to teach me how to do things on my own. His understanding of what works for online branding is not just on point but he shares his knowledge in a way that builds confidence. I will definitely be contacting him again to help continue to grow my brand and online presence!! "
– Mary Ellon; EnVogue Ambassador, Nail Tech Educator & Founder Creative Ballance Inc
RESULT
3-MONTH IMPACT
146% Website Traffic
There is an increase of 146% in website visitor
63% Sales Conversion
With 40% Add-to-cart rate, 75% Checkout rate, 73% Returning customer, sales conversion increased by 63%.
2.6 Pages per Session
People visit 2.6 pages per session. Top pages visited after landing; shop, cart-page, category/envogue
RESULT
12-MONTH IMPACT
38.4% Organic Search
Organic search increase 38.4% to 500+ monthly organic visit
115% Online Order
An increase of 115% in online order, up to 90 orders monthly. Average order value of $147.54
5m 3s Avg. time on page
Visitors spend 4m 3s on page. Top pages with most time spent: cart-page, category/envogue, shop.
Creative Ballance Website
Designed for cutting edge solution
Unleash Your Website’s Power – Let’s talk!