Samosa House Case Study

Client/Business: Samosa House LLC

Samosa House llc by Khadija is a food, catering and events services business, specializes on authentic somali samosas, mandazis, minatos, spicy potatoes and more catering services to accommodate their clientele’s needs.

After the FREE consultation & strategy session, Khadija was interested to take us on our services deliverables. She needs an agency she can trust with her online presence while she focuses on doing what she does best, making tasteful somali samosas like no other.

Challenges

She has little to no experience and knowledge of online marketing, so carrying her along was a little challenging. As an agency we always walk our client through everything we do so they understand What we have to do, Why we have to do it and How it impacts their results. Also her busy & tight schedules due to her work. She spends more time in the kitchen and at events that she’s not easily accessible.

Solution Approach – We took extra time as needed to explain and break things down. We also worked flexibly with her schedules, she rings us every minute she gets the chance and we are prompt to respond anytime to discuss necessities as we understand her work.

Opportunity

Our Partnership led to successful establishment of Samosa House Brand online with Responsive website design, optimized for restaurant menu, online order, pick-ups and delivery. In addition we did a professional branding for her brand with brand messaging and brand contents design.

After partnering with Donsammy Digital on a successful website design & branding services, Samosa House put their trust in our website marketing expertise to create a tailored digital marketing strategy that include search engine optimization, social media management, email marketing, with the goal of increasing online visibility, customer conversions and online reviews. We identified several digital opportunities to capitalize on conversions and other service line goals.

Services/Deliverables:

  • Web Design (Brand Designs, Wix Website Design)
  • Content Marketing (Website Contents, Brand Messaging)
  • CRO (Restaurant, Online Order, Pick-ups and Delivery)
  • SEO (Local SEO, Onpage SEO, Google My Business)
  • Social Media Marketing (Launching Designs, Social Design, Posting Management)

Services/Deliverables:

  • Web Design
  • Content Marketing
  • Conversion Rate Optimization
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
Goals:
  • Brand Worthy Website
  • Online Visibility
  • More Customers & Customer Retainment.

“Sound Moves Marketing continues to impress us with their knowledge of optimization, and their ability to create digital advertising campaigns that leverage tactics focused on results.”

– Kristen Cutler, Chief Operating Officer, Coastal Orthopedic Associates

RESULT

3-MONTH IMPACT

350% Website Traffic

There is an increase of 350% in website visitor

130% Leads (call to order)

Generated 130% increase in leads from phone calls/texts

2m 32s Avg. time on page

Visitors spend 2m 32s on page on page. Top pages with most time spent: menu, about

Organic search grew 174% to 900+ organic visitors per month

RESULT

12-MONTH IMPACT

58% Online Order

There is an increase of 58% in online order only

2.4 Pages per Session

People visit 2.4 pages per session . Top pages visited after landing; order-online, our-samosa

Organic search grew 311% to 1350+ organic visitors per month

Samosa House Website

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